Social media isn’t just for posting pictures—it’s one of the most powerful tools for driving sales in Africa’s booming e-commerce space. With millions of Nigerians and Africans active on Instagram, WhatsApp, TikTok, and Facebook, businesses that master social selling see faster growth, stronger customer loyalty, and higher profits.
But here’s the problem: Many sellers struggle to keep up with orders, especially when managing both online (Shopify) and physical stores. That’s where Mira comes in.
In this guide, you’ll learn:
What social selling really is (and how it’s different from ads)
6 proven strategies to sell more on social media
How Mira helps you sync Shopify & physical sales effortlessly
What is Social Selling? (And Why It Works in Africa)
Social selling means using social media to build relationships that lead to sales. Unlike ads (which cost money) or generic posts, it’s about trust-building—commenting on posts, replying to DMs, and engaging customers personally.
Why It’s a Game-Changer for Businesses:
Customers trust recommendations from people/brands they engage with
Low-cost, high-impact: No big ad budget needed
Example: Getting sales via IG DMs depends on your business replying fast, sending personalised voice notes, and following up with customers.
6 Social Selling Strategies to Boost Your Sales
1. Listen First, Sell Later
Before pitching, monitor conversations about your brand. Use:
Instagram/TikTok comments: Reply to questions fast.
Twitter trends: Join relevant discussions
2. Be a Real Person (Not a Robot)
Customers buy from people they like. Try:
Behind-the-scenes videos: Show your team making products
Live Q&A sessions: Answer questions in real time
3. Sell Where Your Customers Are
Gen Z?: Use TikTok & Instagram Reels
Older buyers?: Facebook & WhatsApp
B2B?
LinkedIn & Twitter
Mira Integration Bonus: Sync your Shopify store so customers can order via social media and pick up in-store—all tracked in one place.
4. Use Tools to Stay Organised
Juggling DMs, orders, and inventory? Having tools to automate your process goes a long way in organizing your business:
Mira POS System: Sync online and offline sales
WhatsApp Business: Label chats (e.g., “Pending Orders”)
Canva: Quick social media graphics
5. Turn Engaged Followers Into Buyers
Not all followers are ready to buy. Focus on:
Repeat engagers - (Likers, commenters)
Cart abandoners – Send a WhatsApp reminder
Referral askers – Offer discounts for sharing
6. Track What Works
Double down on content that drives sales. Check:
Which posts get the most saves/shares?
What time are DMs highest?
Which products sell fastest after a live video?
How Mira Makes Social Selling Easier
Managing both social orders and your physical store sales? A recipe for chaos. Mira fixes this:
Sync Shopify & Physical Sales – No more manual stock updates
Centralised Orders – Whether from an online or a physical store
Ready to Sell Smarter?
The combined use of social selling and the right tools means unstoppable growth for your business.
Need help setting up? Book a free Mira demo – Let’s grow your business together!