Black Friday is the perfect opportunity for small businesses to grow and attract new customers. But without proper preparation, it can be overwhelming and lead to missed opportunities. Here are five common mistakes businesses make during Black Friday and simple ways to avoid them:
1. Not Managing Your Stock Properly
Running out of your best-selling items—or being stuck with too much of the wrong stock—can hurt your sales.
How to avoid it: Use tools like Mira’s inventory system to track stock levels and plan ahead so you have the right products available when customers are ready to buy.
2. Your Website Isn’t Ready
A slow or crashing website during the Black Friday rush is a recipe for lost sales and unhappy customers.
How to avoid it: Mira’s online ordering system is built to handle heavy traffic. Your website stays fast, so customers can shop without frustration.
3. Ignoring Mobile Shoppers
Most customers are shopping on their phones now. If your site doesn’t work well on mobile, you’re leaving money on the table.
How to avoid it: Mira’s platform is mobile-friendly, with a smooth experience for customers from browsing to checkout.
4. Overcomplicating Things for Shoppers
Confusing navigation, slow checkouts, or unclear deals can drive customers away.
How to avoid it: Make your site easy to navigate. Highlight your Black Friday deals and simplify the checkout process using tools like Mira.
5. Skipping Customer Engagement
Black Friday doesn’t end when the sale does. Forgetting to follow up with customers means missing a chance to turn one-time buyers into repeat shoppers.
How to avoid it: Use Mira to track customer orders and send follow-up messages. Thank them for shopping and offer discounts for their next purchase.
Plan Ahead for Success
Black Friday doesn’t have to be stressful. With the right tools and a bit of preparation, you can make it a win for your business.
Not using Mira yet? Set up Mira’s online ordering system today—it’s easy and takes just a few minutes. Make this Black Friday your best one yet!